Long-running engagement with a B2B agency client: full-stack PHP/Laravel platform plus a complete SEO strategy built from zero. Brought the site from a baseline of essentially no organic visibility to Top-2 across the most contested queries in the niche, beating competitors who had been on the market for 5+ years.
Stack
- PHP
- Laravel
- Gulp
- SEO
- GEO/AEO (Generative Engine Optimization)
- Custom SEO Crawler
- Analytics
- Google Analytics
- Yandex Metrica
- Google Tag Manager
Context
A B2B agency in a single-country market with strong, long-established competitors. Site was new, organic traffic close to zero, and the team had no in-house SEO or technical lead.
Engagement scope: build the site, build the SEO from zero, run the analytics, validate everything end-to-end. No hand-off to other vendors — I own the technical and SEO stack.
What I built
- Multipage PHP/Laravel platform — fullstack, no off-the-shelf CMS. Custom admin, content models, page templates.
- Complete on-page SEO foundation: semantic core (1,000+ keywords), topic clusters and content cocoons, internal linking architecture, sitemap, structured data.
- Analytics layer: Google Analytics + Yandex Metrica + a Google Tag Manager configuration that captures arbitrary events without hardcoding them inside the codebase.
- GEO/AEO strategy: locale-targeted ranking for the country in question + visibility inside LLM answers (Claude, ChatGPT, Gemini, Perplexity) — making sure the brand gets cited when AI systems answer relevant queries, not just ranked on classic search.
- "White-net" growth strategy: which secondary platforms and social channels the brand should occupy to compound visibility around the core site.
- Custom in-house SEO crawler used for all technical audits — surfaces issues across the whole site faster than off-the-shelf browser extensions.
Toolkit
- Screaming Frog — full-site technical crawls and audits.
- Google Search Console + Bing Webmaster + Yandex Webmaster — index coverage, search performance, indexing diagnostics across all three engines.
- Semrush + Ahrefs + Ubersuggest — keyword research, backlink analysis, competitor intelligence.
- Custom in-house crawler — built specifically for the kinds of issues these tools miss or surface too slowly.
- Plus a long tail of small purpose-built extensions and helpers for the day-to-day.
Hardest problems
- Outranking competitors with a 5+ year head start in under 12 months — the technical baseline had to be perfect and the content/topical strategy had to compound aggressively.
- Designing a GTM setup that the client team can extend with new events themselves, without touching the codebase or shipping releases for every new tag.
- Owning every layer of the stack as a solo engineer — backend, frontend, SEO, analytics, deployment — without dropping balls.
Results
- 1,000+
- Top-2
- Most priority queries
- 10%+
- < 1 year
- 5+ years
Want similar results?
I take long-running engagements where one engineer owns the full vertical: site, SEO, analytics, deploy. Reach out via the contacts on my home page.