Case studies
Selected freelance and product engagements: what was built, what worked, what didn't.
- Euromat — e-commerce platformLong-running freelance engagement on a Russian-market e-commerce site — technical SEO + ongoing support.
- B2B agency website — from zero SEO to Top-2 in niche1,000+ keywords ranked, peak Top-2, beating competitors with 5+ years of head start — in under a year.
- Video AI Generator — webapp & landingFrontend + analytics for a video-generation product. Multi-language, theming, custom settings, smart Tag Manager.
- Telegram Mini App for a worldwide-popular gameBuilt from scratch to production — TON Connect crypto payments, PostHog + GA analytics, ads, trackers.
- ruslanmakaev.com: my site from 2024 to 2026Six versions of my own site in under three years, from a one-card CV to a sheet-of-paper experiment.
- A handwritten website: paper, a pen and AI agentsHow I built a personal site that writes itself on a sheet of paper, and how I directed AI agents to do it.