About

I'm Ruslan Makaev, a senior frontend engineer. I work across React / Next.js, TypeScript, e-commerce frontends, AI engineering and SEO. After leaving Magic Square, I went independent — and now run engagements where one operator owns the full vertical: engineering, SEO, analytics and the strategy that ties them together.

This site is the long-form home for that work — case studies, services, and the personal challenges I run on myself.

Focus areas

• 01Fullstack engineeringReact / Next.js / TypeScript, plus Python / PHP / Laravel and the deploy stack around them. End-to-end ownership.
• 02SEO + GEO/AEOTechnical SEO, content architecture, locale-targeted ranking, and visibility inside LLM answers — not just Google.
• 03AI engineeringMulti-agent orchestration, custom skills and tools, knowledge bases. AI as a layer that ships work, not a chat demo.

Where to look next

• Case studiesSelected engagements — what was built, what worked.→
• CareerCompanies and projects, by year — the long-form CV.→
• Life100-day challenges I run on myself.→