SEO

Real, sustainable search-engine visibility for developers and brands.

Technical SEO, topical authority, internal linking, and content strategy for personal brands, e-commerce sites, and small networks of client sites. I do not separate "SEO" from engineering — the platform decisions, the render path, and the content architecture are one job.

What I deliver

  • End-to-end ownership: I write the content, design the schemas, build the technical implementation, and craft the headlines myself. Not a strategist who hands off to engineers — one operator who closes every layer.
  • Technical SEO: indexability, render correctness (SSR/SSG/CSR trade-offs on React/Next), Core Web Vitals, schema.org, canonical/hreflang, sitemap and robots hygiene.
  • Content & UX: writing blogs and long-form content, designing interactive elements that retain users, shipping clean UI and page-speed optimisation that actually moves Core Web Vitals.
  • Keyword research, backlinks, internal linking: deep semantic core, topic clusters and content cocoons, principled link-building, internal-link graphs that compound topical authority.
  • GEO/AEO (Generative Engine Optimization): visibility inside Claude / ChatGPT / Gemini / Perplexity answers, not just classic search rankings.
  • Locale-targeted ranking: country/region-specific strategies, including for non-English markets.
  • Zero-to-one in new niches: research and strategic planning, automated content-release pipelines, going deeper than existing players in the space — that depth is the actual edge.
  • "White-net" growth: secondary platforms and social channels that orbit the core site and compound brand visibility.
  • Toolkit: Screaming Frog, Google Search Console, Bing Webmaster, Yandex Webmaster, Semrush, Ahrefs, Ubersuggest — plus a long tail of small purpose-built extensions and helpers, and my own custom SEO crawler that surfaces issues across the whole site faster than off-the-shelf browser extensions.
  • Track record: ranked 1,000+ keywords for a B2B agency client from zero to Top-2 in their niche in under a year, beating competitors with 5+ years of head start.